Health-related career break
Oct 2025 – May 2026
I took some time away from full-time work to focus on my health. I'm now back to designing and exploring new opportunities.
Zainab Abadi
WHO I AM
Product & UX/UI Designer with +4 years of experience designing complex digital products, B2B platforms, and scalable systems. I combine research, accessibility, and product thinking to create solutions that work for both users and businesses.
HOW I THINK
I approach design through curiosity, systems thinking, and structured problem-solving, connecting user needs, business goals, and technical constraints into meaningful solutions.
Psst, I also love Madrid's metro! 🚇 →
4+
Years designing digital products
8
Products & platforms
0→1
End-to-end design ownership
Core skills
Experience highlights
Oxford University Press
UX/UI Designer · Jan 2023 – Oct 2025
Improved accessibility and product consistency across a major academic platform through research, WCAG audits, and design system work.
Plytix
UX Designer · Jul 2022 – Sept 2022
Optimised SaaS workflows and strengthened product consistency through UX documentation and cross-functional collaboration.
Case studies
B2B EdTech: Reorganising a Complex Educational Platform
Analysed 600+ user sessions and ran 31 teacher interviews to uncover a resource-discovery problem, then redesigned the platform architecture. Testing showed 78% task success by unit vs 34% by resource type.
B2B EdTech: Building a Design System
Built and evolved Oxford Premium’s design system during a wider rebrand, translating visual and interaction decisions into reusable foundations and implementation-ready patterns with development.
B2B EdTech: Accessibility Across a Product Ecosystem
Audited a multi-platform EdTech ecosystem against WCAG 2.1 A/AA, tested with assistive technologies, and embedded accessibility into design-system foundations and team documentation.
B2B PIM: Building a UX Practice at a SaaS Startup
Joined as the first and only UX hire and built the UX practice in three months: research and design workflows, shared documentation, and a repeatable way to turn user problems into product decisions.